As Ad Costs Rise, a Move to Challenge Pay-Per-Click – New York Times

Maybe I’m not the only one who thinks pay-per-click is going to die and ad revenues sharply decrease.  Jellyfish, TheFind and MyTriggers, meanwhile, are taking advantage of what some executives say is increasing discomfort with the pay-per-click model, which has grown more expensive as marketers bid more aggressively for premium space alongside search results. On […]